A Haven for Quality and Community: The Story of Fabric for Less
Nestled in the heart of Portland at 12115 SE Powell Blvd, Fabric for Less (Quality Area Rugs) has become a trusted name for rugs, fabrics, and traditional Afghan textiles. Founded in 2000 and owned by Hamid Momand since 2016, this vibrant business reflects a story of hard work, resilience, and cultural pride. Hamid worked for the previous owner for five years before taking the leap to purchase the business, driven by a dream to provide quality carpets and rugs at affordable prices.
Unique Offerings: Quality with a Cultural Touch
Fabric for Less stands out by directly importing rugs from Turkey and blankets from Korea, ensuring quality and affordability. The store also offers a wide range of fabrics, traditional Afghan clothing, and home ornaments, catering to a diverse clientele. Afghan, Indian, and Pakistani customers frequent the store for culturally significant items, while American, Mexican, Asian, and Middle Eastern customers appreciate the variety of products and cultural authenticity. Hamid emphasizes, “We focus on customer preferences and bring in items they love. Our products represent not only Afghanistan but also a blend of cultures.” The store’s product range includes:
- Rugs and Carpets: Imported directly from Turkey
- Blankets: High-quality imports from Korea
- Fabrics: US and China-made materials, including items for clothing, curtains, and bedding
- Traditional Afghan Clothing: Embroidered and culturally significant textiles
- House Ornaments: Items that bring a touch of tradition and warmth to any home
Owner of Fabric for Less
Bridging Communities: The Role of the Afghan Support Network (ASN)
The Afghan Support Network (ASN) has played a critical role in the success of Fabric for Less. ASN has been a major supporter of Fabric for Less, introducing the business to many clients in the Afghan community. Through its resettlement work, ASN sourced rugs from Fabric for Less for newly arrived Afghan families, ensuring they had quality home essentials while also supporting a community-owned business. This partnership not only provided direct business for Hamid but also boosted awareness about his store within the Afghan community.
Word-of-mouth promotion, fueled by ASN’s support, further strengthened the business. Many Afghan families, hearing about the quality and affordability of Hamid’s products, became loyal customers. Over time, Fabric for Less has become a go-to store for Afghan households, especially for traditional rugs, clothing, and household ornaments.
The Afghan community in Oregon has been a strong backbone for the business, but Hamid’s reach goes beyond just his Afghan clientele. His store has become a welcoming space for immigrants from various backgrounds, including Indian, Pakistani, Middle Eastern, and Asian communities. American and Mexican customers also frequent Fabric for Less, appreciating its diverse selection and cultural authenticity. Hamid’s efforts to cater to a wide array of customers while maintaining his cultural roots have helped make Fabric for Less a hub where culture and commerce thrive.
“We as a business are now part of the Oregon community, and we are proud to serve Oregonians!!!” Hamid shares, reflecting on the business’s integration into the broader community. By bridging cultural divides and offering quality products that resonate with different groups, Fabric for Less has cemented its place as an essential part of Oregon’s multicultural fabric.
Future Plans & Vision for Growth
Hamid’s vision for Fabric for Less is rooted in serving the community and expanding its reach. He plans to introduce more cultural items that resonate with the Afghan community and beyond. Reflecting on his journey, Hamid offers words of wisdom to aspiring Afghan entrepreneurs: “First, study and learn the English language. Start small, work hard—very hard—and you’ll make it one day.”
Connect with Fabric for Less
- Address: 12115 SE Powell Blvd, Portland, OR, 97266
- Phone: (503) 288-8876
- Facebook: facebook.com/fabricspdx | Website: fabricspdx.com
Open Monday to Saturday from 9 AM to 7 PM and Sunday from 9 AM to 5 PM, Fabric for Less invites you to explore its collection and experience the warmth of Afghan hospitality through its offerings.
Owner of Fabric for Less
